Client Acquisition
&Pipeline Strategy
Building scalable lead pipelines that turn interest into booked, qualified clients.
overview
I identified gaps in the client journey on the website that were causing misalignment—resulting in low consultation bookings and prospects not moving forward after calls due to a misunderstood service model. To address this and build trust, I restructured the client roadmap by revamping the landing experience. I developed two focused landing pages: one highlighting social proof to establish credibility, and another vendor-specific page detailing our service model, process, and service areas. This reduced pre-consultation confusion, minimized repetitive questions, and enabled smoother onboarding and higher-quality consultations.
ready set group llc
I led a client acquisition project for Ready Set Group LLC, a logistics company providing specialized delivery services for businesses in the SF Bay Area, Austin, Dallas, and Atlanta. The goal was to increase client sign-ups while building an organized lead pipeline for targeted outreach. I also revamped the landing page to clarify our service model and streamline the consultation process.
November 2024 → November 2025
Approach
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Using data from our email marketing cold campaigns, blogs, and other marketing initiatives, we observed steady website traffic but a high bounce rate. Customer journey analysis showed that most visitors were stopping at the landing page without taking further action.
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I identified that the primary issue was a lack of social proof. The website did not clearly communicate credibility indicators such as company history or performance metrics. After reviewing historical data, I found strong proof points: since 2019, the company completed 338,000 deliveries, served over 350 restaurants, and maintained a very low delivery failure rate.
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Before implementing site-wide changes, I tested these proof points in an email campaign and collaborated with our web developer to create a test landing page. The test resulted in an increase in successful bookings, confirming the impact of the data-driven messaging. Based on this traction, we proceeded with a full landing page revamp guided by test results and performance data.
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We then identified a second issue: many users booking consultations mistakenly believed the company was a marketplace rather than a carrier partner. This caused repeated back-and-forth emails explaining our role, processes, onboarding flow, delivery services, pricing, and package terms.
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To resolve this, we created a separate landing page specifically for vendors. This reduced preliminary inquiries, helped attract better-fit clients, and significantly improved the onboarding experience.
Objective
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Increase client acquisition by positioning the company as a trusted carrier partner and encouraging businesses to onboard directly through the website.
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Reduce website bounce rates by analyzing customer journey behavior and improving landing page clarity, messaging, and conversion paths.
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Strengthen credibility by highlighting verified social proof and historical performance data, including delivery volume, partner count, and service reliability.
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Validate positioning and conversion improvements through email and landing page testing prior to full-scale implementation.
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Encourage clients to submit delivery orders directly through the website by clarifying processes, pricing, and onboarding steps, improving lead quality and operational efficiency.
Outcome
Engaged 50+ prospects requesting additional information. Booked 20+ consultations with qualified leads. Successfully onboarded 10+ new clients. Increased website traffic and enabled client sign-ups directly through marketing campaigns without heavy reliance on cold outreach.
Landing Page
